Li Mei is CEO (China) of Sino Creative Associates based in Beijing.

She is currently project director with the China Council for the Promotion of Cultural Industries and Cultural Education Committee; deputy secretary general of the China Confucius Culture Research Academy; executive manager for The General Association of Global Brand Alliance; deputy chairman of the China Mutual Enterprises Assistance Alliance; and executive deputy chairman of Peking University’s class fellows and students’ Traditional Chinese Culture Association.

Part of her work is focused on promoting China’s rich cultural heritage overseas to help establish a cross-cultural bridge between the rest of the world and China.


Cross cultural partnerships is crucial in gaining a deeper understanding and the basis for establishing meaningful relationships.
Li Mei. CEO (China). June 10 2015
Li Mei